A couple of years ago I remember coming across the Traffic street teams site and thinking that if I had more time, it'd be a cool thing to do. In short, Traffic puts together teams of people who are fans of bands willing to help promote that band in return for 'swag' – gig tickets, merchandise and other desirable stuff. It's a cheap, easy and appears to be effective.
As it happened, I didn't have time and the swag on offer was not sufficiently valuable to me that I wanted to spend hours doing the tasks required to earn it. That's no great surprise – street teams are set up appeal to students and rabid fans, not businesswomen with a new internet start-up to look after.
Read the rest on Strange Attractor.
Street teams fail to take full advantage of social tools
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