Every now and again I come across a piece of marketing which is just so clueless as to be astonishing. Usually it involves blogs and some idiot at an agency somewhere thinking that they can 'leverage' the 'power' of blogs to 'virally market' their wares and 'increase brand awareness'. Usually, I just take the piss. […]
bubbling enthusiasm for $arbitrary_topic
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Argleton
Matt is fascinated by the story of Argleton, the unreal town that appeared on GeoMaps but which doesn’t actually exist. When he and his friend and flatmate Charlie are standing at the exact longitude and latitude that defines Argleton, Matt sets in motion a chain of events that will take him places he didn’t know existed… and which perhaps don’t.
A Passion for Science
From the identification of the Horsehead Nebula to the creation of the computer program, from the development of in vitro fertilisation to the detection of pulsars, A Passion for Science: Stories of Discovery and Invention brings together inspiring stories of how we achieved some of the most important breakthroughs in science and technology.
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Queen of the May
Every year, on May Day, a young woman is stolen away by the faeries to become their Queen for a year. This year, though, the faeries have bitten off more than they can chew. Shakti Nayar will do whatever it takes to get her own life as a botanist back. As she struggles to work out how to get home, she uncovers Faerie’s dark secret and finds that she is not the only human who needs saving.
Strange Attractor- Information districts: An American experiment in using journalism to meet community needs
- Why news organisations are resurrecting their on-site community efforts
- What news organisations can learn from John Deere’s marketing mistakes
- What blocks news organisations from innovating: The Innovator’s Dilemma and internal boundaries that become barriers
- Lessons from succumbing to the perverse incentives of a rented audience