Tuesday, May 1, 2007

Flagpole Sitta

by Suw on May 1, 2007

I don't know if posting videos is sort of cheating on my whole 'will blog daily' thing… but this one is so fab you really have to see it. (Thanks John!)

Lip Dub – Flagpole Sitta by Harvey Danger on Vimeo
Later… Whilst I was googling for Harvey Danger to see if it really is spelt 'sitta', I discovered that not only is the band still going, they've also got a new album out, Little by Little…. They've made it available for free download, either via bit torrent or direct from their site in both MP3 and Ogg Vorbis format, as well as selling really nice packages from their store which include sets of badges and stickers, as well as a second bonus CD.
I think this is a fabulous idea, and one that I'm really glad to see bands experimenting with. Indeed, I think Harvey Danger really have their heads screwed on right, as their explanation for why they are giving their music away for free chimes very much with the way I look at things.

Given our unusual history, and a long-held sense that the practice now being demonized by the music biz as “illegal” file sharing can be a friend to the independent musician, we have decided to embrace the indisputable fact of music in the 21st century, put our money where our mouth is, and make our record, Little By Little…, available for download via Bittorrent, and at our website. We’re not streaming, or offering 30-second song samples, or annoying you with digital rights management software; we’re putting up the whole record, for free, forever. Full stop. Please help yourself; if you like it, please share with friends.
Of course, the CD will also be for sale on the site, as well as in fine independent record stores across the country, in a deluxe package that includes a 30-minute bonus disc that serves as a companion piece to the record proper (retail price for the package is $11.99). […]
However, it’s important that people understand the free download concept isn’t a frivolous act. It’s a key part of our promotional campaign, along with radio and press promotion, live shows, and videos. It’s a bet that the resources of the Internet can make possible a new way for musicians to find their audience – and forge a meaningful artistic career built on support from cooperative, not adversarial, relationships.
We realize that digital files are the primary means by which a huge segment of the population is exposed to new music; we also believe that plenty of music lovers in the world will buy a record once they’ve heard it – whether via radio or computer.

I've downloaded the album and I'm going to give it a good listening to. If I like it I'll buy it and, if I do, then that will be a sale they made explicitly because some people at some company called Connected Ventures did a mad lip-dub version of Flagpole Sitta and because Harvey Danger let me hear their music for free.

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