When will Cadbury's stand up and take responsibility?

by Suw on July 21, 2006

So Cadbury's failure to deal with a salmonella outbreak at one of their factories causes an outbreak of 56 cases of salmonella, and all they can manage is “We're sorry to hear that people have been unwell.”
Pathetic. Someone, somewhere, should take responsibility for the one million contaminated bars of chocolate and the five month delay in reporting the contamination (which was prompted basically because someone else dobbed them in). Someone should resign. When I buy chocolate, I do not expect it to be ridden with harmful bacteria.

Anonymous July 21, 2006 at 6:23 pm

I suggest you disinfect all your chocolate with vodka immediately.

Anonymous July 21, 2006 at 6:57 pm

Well, maybe.
But if you took 15 people at random off the street and asked how many people had eaten Cadbury's products in the previous fortnight, you must stand a fairly good chance of getting 13 yeses.
But, I'm sure their statisticians are cleverer than me, so the results are probably significant.

Anonymous July 21, 2006 at 7:34 pm

Well, I suspect there's a bit more to it than that… such as which type of salmonella they had, whether or not there were any other potential sources of salmonella that they could have been in contact with, whether there was clustering (from what I've seen reported, there was not), and if there's no clustering, what one food source do they have in common?
The thing that bugs me most, though, is their arrogance. Why did they think they were above reporting the contamination to the proper bodies?

Anonymous July 29, 2006 at 9:36 am

Through this whole affair, what has amazed me is that there has been no obvious impact of product recall on the shelves. They supposedly recalled 3 or 4 of their top-selling products yet everywhere I go those are fully stocked.
And what happened to all the other products, like Ritter, which seem as rare as hen's teeth these days?

Anonymous July 31, 2006 at 12:26 pm

Suw – thought you'd find this interesting…

from Brand Republic:
“Cadbury Schweppes is to unveil a ¬£5m advertising campaign for Dairy Milk in an attempt to win back the public following the contamination of its chocolate with sal

Comments on this entry are closed.

Previous post:

Next post: