The self-publishing process has become pretty well established by now, a received wisdom that shapes every entrepreneurial writer’s secret dreams:
1. Write book
Amazon is the secret sauce that many self-publishers rely on to propel them to the authorial stratosphere, hoping that they will become the next breakout bestseller. But for the other 99.9% of us for whom the lightning doesn’t strike, Amazon turns out to be a double-edged sword. Whilst it gives you access to vast numbers of readers, it cuts you off from them too, divorcing you from your fanbase in a singularly unhelpful way.
Why all self-publishers should sell direct
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